December 17th, 2013 - CRAiLAR is excited to be ranked in MADE-BY's 2013 updated Environmental Benchmark for Fibres. A European not-for-profit organization, MADE-BY, supports fashion brands in developing and implementing sustainability strategies in a commercial environment and promotes the use of sustainable fashion. The benchmarks, ranging from A to E, are a guide for designers and production managers to choose sustainable alternatives to materials currently widely used.
CRAiLAR Flax Fibres has been classified under CLASS B, which also features Lenzing TENCEL®, organic cotton and a few others in the same category. The benchmarks are developed using parameters that take into account different factors. Green house gas emissions, the level of human and ecological toxicity, water, energy and land use are all measured in determining where a fibre falls under the benchmark.
MADE-BY’s Benchmark strives to keep up to date with developments and innovations in the fibre industry and furthermore, provides useful guidance to brands like H&M, G Star and Tommy Hilfiger. CRAiLAR is extremely proud to be confirmed as a sustainable and friendlier fiber choice. To read the full press release please click here.