Very exciting times are upon us at CRAiLAR Technologies! As long time followers of ours know, we started working with the engineering team at Georgia Pacific about 4 years ago. That was when they realized that our sustainable alternative natural fiber, CRAiLAR® Flax, could help them to create a compostable, soft, strong and natural product which was a game changer. The engineers wanted to create revolutionary products for businesses and consumers alike.
The game GP wanted to change, was industrial cloth and wipes. Across the USA and around the world, industry, restaurants, services and the like, were either using cotton cloth "rags" (as they are commonly known) or using synthetic fiber based “disposables” which went to the landfill and simply did not perform well enough to finish the job at hand. The product the team wanted to create was unlike anything existing. It had to be 100% natural, 100% compostable, 100% sustainable, and let’s not forget, it still had to work. It had to work really well, and better than every other product on the market.
Fast forward to today. Over the past couple weeks, the GP National Sales Force and Distributors, received background and insight into both the Brawny® Dine-A-Cloth® FLAX Cloths and Brawny Industrial® FLAX Cloths . Servicing the Industrial and Food Service industries, the compostable, soft, strong, natural CRAiLAR® Flax fibers have been transformed into 2 wholly unique, new product ranges housed within the Brawny family of products.
The Big Scoop on the products, their performance, competitor comparisons and some super fun sizzle can be found on the Official GP website. http://gppro.com/brand_brawnyindustrial_FLAX.aspx#tab1 (you will also be able to watch them in succession on YouTube).
Business owners and consumers alike, who want to make a sustainable difference, can order these groundbreaking new Brawny® FLAX products now through Grainger (www.grainger.com). They are available for immediate delivery (be sure to check availability in your area), but don’t wait too long! After the official introduction at the industry leading ISSA Show in Orlando, they'll be as scarce as an iPhone 6+!